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REVITALIZATION

The 337,000 square feet to be revitalized is separated into several distinct districts, each with its own identity. 

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OFFICE

Inventive creative spaces to support Phoenix’s best and brightest entrepreneurs and workers, ranging from small to large.

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RETAIL

Exceptional spaces for food and drink to support tenants and the community at large, with a variety of options available.  

 

Park Central Mall was Phoenix’s first large-scale shopping mall, and it rose in the heart of midtown for a reason — it was a great location with abundant transportation access, vital nearby neighborhoods and exceptional amenities in the area.

Retail centers come and go, and Park Central was no exception. But now, Park Central is on the verge of a dramatic transformation. Park Central will take advantage of its mid-century modern roots and design features to become a dynamic, modern mixed-use adaptive re-use project. It will once again serve both the core of the community and the “new economy” office and restaurant tenants seeking authentic spaces with an outdoor connection.

The new Park Central will combine its rich mid-century-modern history with a new focus on technology, innovation and design, including all the most sought-after features in today’s office and retail market. Park Central’s original design as an outdoor regional mall provides a unique opportunity to utilize features that are attractive to today’s “new economy” office users. Large floor plates. High ceilings with a variety of fascinating exposed roof structures. Ground level indoor/outdoor work experiences. Authentic non-traditional office experiences. Exceptional design by local architect richärd+bauer. Collaborative campus atmosphere. Abundant parking. 

With a nod toward its past and an eye toward the future, Park Central will once again provide visitors and employees with easy access to major nearby freeways and more importantly two light rail stations, close proximity to some of Phoenix’s hottest neighborhoods and housing, and all the benefits of being at the heart of Phoenix’s urban core.

As an example of the ongoing resurrection of this Central Avenue location, the intersection of Central Avenue and Camelback Road (less than two miles to the north) was recently voted as Arizona’s Hottest Intersection by the Urban Land Institute because of the redevelopment of other mid-century-modern properties at that location.

Park Central was once the place to be in central Phoenix. And it’s about to be once again, serving as a new home for innovative, entrepreneurial companies and retailers. 

 
 

Park Central Shopping City, as it was originally known, was first envisioned by Ralph Burgbacher and his older brother, A.J. Burgbacher. The two men purchased the 46-acre property, then home to the Central Avenue Dairy, in the 1950s.

Park Central Mall opened in 1957, and quickly became the center of activity along Central Avenue, thanks to its proximity to some of Phoenix’s best neighborhoods and easy access from Central Avenue, Thomas Road and Indian School Road. The location made mass transit a viable option for visitors as well.

As Phoenix quickly grew, the area around Park Central Mall saw an increasing number of mid-rise and high-rise office buildings built along Central Avenue, and the area eventually became known as the Central Business District.

But over time, Park Central was unable to compete with newer, enclosed shopping malls. By the late 1980s and early 1990s, Park Central had lost most of its major retailers. The owners of the property then successfully converted the project to office space, with some retailers and restaurants included in the mix.  

However, despite its advantageous location and strong initial performance, Park Central has again struggled over the past decade, first due to the impact of the Great Recession and then ownership that was unwilling to commit the capital necessary to attract and retain tenants.

Several groups examined purchasing the property from the previous owners and revamping the project, but no revitalization effort ever got started.

Until now.

The time is right for Park Central to write its next chapter, making the most of its ideal location in the heart of Phoenix to become a dynamic, revitalized mixed-use project. Nearly all the mall's original buildings still stand, and most have only cosmetic changes — so they will be repurposed into exceptional, modern office and retail space.

And the mid-century-modern style of the past meant that the buildings were constructed with some extraordinary architectural features, ones that will be at the center of the revitalized property.

Park Central has a storied past in this community. But the real story of Park Central is its future.

 

Park Central has exceptional “bones.” Its mid-century-modern initial design thoughtfully incorporated a number of elements that make it an ideal target for revitalization. The new Park Central will return the existing buildings to their mid-century-modern roots while incorporating some exceptional new design features designed to make the project feel innovative, high-tech and creative. The 337,000 square feet to be revitalized is separated into several distinct districts, each with its own identity.

The LINK: A prominent visual statement of Park Central’s new identity, designed to strengthen the Park Central inviting presence and brand along Central Avenue.

The MARKET: A pedestrian connection to Central Avenue with a prominent shade structure, to activate the space for a variety of uses.

The GOLDWATER BUILDING: As the locals know it, the former Goldwater’s space — a large, flexible office space with a strong visual presence.

The PORCH: Exceptional spaces for food and drink to support tenants and the community at large.

The HUB: An inventive creative space to support Phoenix’s best and brightest entrepreneurs and workers.

The LOFTS: Authentic work spaces that celebrate the history of the property while incorporating modern amenities.

The YARD: Temperate outdoor space that creates new opportunities for work and play.

The LANE: Promoting a culture of health and sustainability while reconnecting Park Central to the urban fabric.

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Park Central will offer a variety of authentic, innovative, creative and modern office environments for companies that aspire to be part of something special. The project’s historic value, high ceilings, abundant parking and transportation and on-site restaurant and retail amenities make it one of the most unique properties in the Valley of the Sun.

The project features office space ranging from 8,000 to 80,000 square feet, with a variety of configurations available. 

For information on office leasing at Park Central, please contact:

Mark Stratz
Transwestern
602.386.1186
mark.stratz@transwestern.com

Scott Baumgarten
Transwestern
602.386.1187
scott.baumgarten@transwestern.com

Margaret Lloyd
Plaza Companies
602.828.7214
margaret.lloyd@theplazaco.com

Bill Cook
Plaza Companies
602.616.8177
bill.cook@theplazaco.com

The new Park Central will embrace its very successful base of exiting restaurants and add more  to enhance its position as the beating heart of central Phoenix, with a vibrant mix of office and retail tenants, exceptional foot traffic, an affluent nearby population and an unmatched location in the heart of the central business district. It’s the perfect spot for restaurant and retail tenants looking to attract customers morning, noon and night. 

For information on retail leasing at Park Central, please contact:

Bill Cook
Plaza Companies
602.616.8177
bill.cook@theplazaco.com

Margaret Lloyd
Plaza Companies
602.828.7214
margaret.lloyd@theplazaco.com